When we received Freda Lingstrom’s poster we were delighted to begin working with such an elegant starting point for our animation. We quickly agreed that we would maintain close reference to the dimensions and appearance of the original poster; the focus would be on moving the existing elements within. Horace Taylor’s work inspired us to further simplify the design, creating a colour-block version of Lingstrom’s original poster for our animation.
We wanted to respond to the clients target audience and aimed our animation at the London Transport Museum’s family oriented demographic. Later in her career Lingstrom was a highly influential figure in British children’s television programs of the 1950s. We hoped our animation would appeal to children but also to an adult sense of nostalgia.As the animation consisted of only one shot, rather than assign sections to individuals, we met as a group everyday. We found that we worked well together and it was productive to be in the studio and solve any issues that arose and adapt the ideas accordingly.
We spent the morning being guided round the museum depot. It was fascinating to be shown a visual history of London Transport through the poster designs. The depot contains many of the original paintings used for the posters. One example showed how the artist envisaged the future of London Transport. Some designs were the height of the avant-garde, and we discovered posters by some well know artists, including Man Ray’s pair of posters (sketched in the first picture.)
Javier Mariscal came and gave a truly enthralling and unorthodox talk! It included some live animation, he narrated and ad-libed through his films and slideshows depicting a lifetime of work; fast-paced and colourful. A wildly talented man. It couldn’t have been more different from a conventional Q&A on a film, and so much the better for it. Thank you Mariscal!