This is what the animation looks like at the moment. We’ve redrawn it all in flash, removed all the text, but maintained the poster dimensions. We’ve kept nearly all the movement with in the oblong in the centre, but allowed the butte flied and the girl to go beyond the frame and into the dark space around it. We hope that all the movements will be visible even on an i-phone, and that’s why we simplified the flowers and the girl to block shapes.
With this in mind we looked back at Horace Taylor’s poster for the London Transport, especially this one where the people are reduced to bright flat colours…
In keeping with his very graphic style we looked at Marimekko prints, and how they simplified and flattened flowers to make a bold print.
We looked at the movement of real flowers and how they make circular motions in the wind. We also looked at the flight of many butterflies, especially the famous Monarch butterfly.